The Apple Watch will celebrate its five-year anniversary tomorrow, with Apple having originally released the device on April 24, 2015. In honor of that anniversary, Hodinkee has published an in-depth walkthrough of the Apple Watch and its effect on the watch industry.
One of the most interesting aspects of the Hodinkee story is the detail it offers on the reaction of the analog watch industry:
In 2018, Jony Ive, who was then Apple’s chief design officer, appeared on the cover of the Hodinkee’s magazine. Today’s story explains that when Hodinkee made that decision, advertisers threatened to pull their advertising — and they did.
But even with the pushback from the watch industry, Apple has secured its spot in a dominating way:
Ultimately, Hodinkee predicts continued success for the Apple Watch, which might also help the traditional watch industry as well:
The full piece from Hodinkee is well worth a read and can be found here. Do you have any Apple Watch memories from release day in April of 2015? Let us know down in the comments.
Read more:
- Jony Ive opens up about Apple Watch origin and the watch he ‘admires most’ in Hodinkee interview
- Hodinkee delivers a lesson on twilight with the Apple Watch ‘Solar’ face
- Apple Design VP Alan Dye talks Apple Watch face design on Hodinkee Radio podcast interview
- Swiss watchmaker pokes fun at Apple Watch with $25,000 mechanical imitation & Apple-style video
